New Age Media and Cinema City have launched custom digital media, allowing for centralized campaigning in 13 of Cinema City's largest cinemas in 8 cities in Poland.

The system includes formats such as LED columns, screen wall, LEDscreen and plasma screens (photos below). Currently, the system integrates 29 non-standard media, which give the possibility of simultaneous emission of advertising content. Thus, it can be used, both as a supporting tool to increase the reach and impact of on-screen campaigns, as well as in independent campaigns focused on cinema lobby communications.

With custom digital media in Cinema City and BNP Paribas IMAX cinemas and the

with the advertising content broadcast on them can be encountered by viewers visiting the following cinema halls:

- Krakow - Cinema City Bonarka

- Poznań - Kinepolis and Plaza

- Katowice - Silesia and Punkt 44

- Warsaw - Arkadia, Galeria Mokotów and Galeria Północna

- Wrocław - Cinema City Wroclavia and Korona

- Łódź - Manufaktura

- Elbląg - Zielone Tarasy

- Zielona Góra - Focus Mall

Photos of selected carriers:

For more details, feel free to contact us: New Age Media